Viral marketing an effective method to communicate an idea
Viral marketing is basically that users transmit to each other a message, analogous to the way viruses spread. People spread the word because it’s fun, unusual, provocative, or because it confers a benefit and acquaintances also want to know.
With the excessive amount of spam, consumers have become increasingly immune and how to communicate “word of mouth” open and honest is without doubt the most effective alternative. It is known that people believe more in people who know that the formal channels of promotion or rather mass advertising
According to the lawyer Leonardo Corbella some guidelines for running a viral marketing campaign are:
1 The message
The message is the most important element of viral marketing. If there is seductive, it becomes a simple advertisement. In many areas, viral messages with themes of humor are the most effective and highest degree of spread. Although we must ensure that the content does not harm humorous image of the product, service or business.
Viral stocks spread rapidly only if they are easy to transmit and replicate. The message should be simplified to facilitate its transmission. The shorter the better.
2 The viral element
The viral element is the incentive to spread the message. Most viral marketing programs, product or service given away to attract attention, such as providing information, software, games and more. Airlines, for example, bypass passages, giving the public the option to recommend the promotion to their friends. Each new referral, the referrer increases your chances of winning.
3 The propagation medium
This item refers to the different methods used to propagate the message, depending on the type of audience we want to go. Facebook and Twitter are in the front and dissemination tool. To encourage users to share our message with your network, you can install the system “Recommend to a friend.” The same applies to the “Share” that we put on the site.
Thus, the user can immediately post it to your Facebook account to see what all your friends. And they, in turn, may re-publish it, generating a chain exponentially.
4 Results
The results of the campaign will be reflected in increased visits to our web site, the number of subscribers to our newsletter, sales growth, etc.. It is convenient to use tools to evaluate the performance of each channel used.
In short, viral marketing is a form of disclosure based on a simple process of word of mouth.