How To Keep Sensitive Data Secure
Keeping customer information secure has always been a priority in business, but with the advent of increasingly stringent data protection legislation, storing and disposing of sensitive data is becoming more and more of a drain on resources. In the digital age, protecting valuable commercial information is no longer just a matter of locking a filing cabinet, but requires a well-thought out strategy to ensure both security and compliance with data protection regulations.
Maintaining data security can be a hugely complex task, and with the majority of companies too small to employ dedicated data security personnel, complying with data protection legislation can become prohibitively expensive. With this in mind, services like Iron Mountain secure shredding are now a necessity, ensuring compliance with the latest regulations while offering peace of mind for businesses and their customers.
One key strategy for ensuring good data security is the introduction of locked disposal bins designed to hold discarded documents until they can be safely shredded. This minimises opportunities for sensitive data to go astray, and helps to ensure that private data remains private. Iron Mountain Secure Shredding takes this one step further, both providing lockable document disposal bins and arranging secure collection and destruction of paper documents, as well as CDs, DVDs, hard drives and other digital storage media.
Dedicated shredding services such as Iron Mountain take the risk and hassle out of data protection at every level, from data and document storage to disposal and recycling, making certain that sensitive data is kept secure and allowing businesses to focus on what they do best.
Low Effectiveness in Social Media Trade
An article in Puromarketing.com reveals interesting data on the effectiveness of business in social networks, the recent report by Forrester Research and GSI Commerce, said that the media rarely lead to online shopping. Less than 2% of orders were the result of buyers from a social network during the Christmas shopping period of 2010.
Fiona Dias, GSI, says that “hopefully retail purchase occupies the tenth position in the list of things people who want to do on Facebook. From a business perspective, the media seem to have much effect. ”
However, he said that if they are effective in disseminating news on job short term as between 5% and 7% of purchases are influenced by social media or social networks.
What seems to work, according to the report, is the traditional online marketing, including email and search advertising. Most consumers in the study were exposed to some form of marketing before making the purchase.
70% of transactions in the durable goods category and 82% in the soft goods (clothing), came after consumers participate in some interactive marketing tactic. 40% of the transactions of non-perishable items and 60% of soft goods were targeted sales from email and search.
The report found that consumers exposed to online advertising at the beginning of the purchase funnel. The ads are the first point of contact in 13% of soft goods buyers, for example.