The real business tool is Creativity
The real business tool has been and always will undoubtedly creativity. Companies that develop new and original ideas, will do well in any field. By contrast, the business or businesses that imitate, are doomed to compete in aggressive environments, a lot of competition and low profitability.
According to Marsh Fisher, creativity is a process like any other, so that you can understand, learn, and implement a rational and systematic. In his book “Fishing ideas,” learn to work with the mind, to use their innate abilities (store, recall and combine information), to face any challenge.
The essence of creativity is “thought by association”, the natural process using our mind to create ideas, and can be used for business tasks as varied as naming a product, develop a strategic plan to resolve a conflict Interpersonal, create an advertising campaign, write a speech or seek employment.
Once you accomplish this, you are in a position to invent and create unique added value in ways never before considered.
The thought of association is the principle that the mind stores information in groups or clusters of associated ideas. To think creatively, it is then necessary to develop new ways to collect images and concepts from various groups, and match the pieces in ways never before been considered.
An organization that enhances the ability of employees to think creatively, has a strong and sustainable competitive advantage. The business is based problem solving, creativity can be a multiplier of business efficiency. If everyone in the company learn to develop and implement the best ideas across the organization will march forward successfully.
Creativity, mind mapping technique
Creativity techniques are methods that allow creative training. Imply certain actions that are generally more important than the technique itself, and serve as a stimulus, using techniques not ensure success, simply serve to reach certain goals that are supposed to come to creativity.
Allow to redirect the thinking stages or specific procedures, that is possible to follow a set order to achieve a desired goal, and on the other, help disarm the habitual ways of thinking vertical.
The mind map is a diagram used to represent words, ideas, tasks or other items linked and arranged radially around a key word or an idea. It is used to generate, display, structure, and classify ideas, and as domestic support for the study, organization, problem solving, decision making and writing.
A mind map diagram is constructed in a personal or group systematized using keywords, colors, logic, visual rhythm, numbers and images. The mental map meets only the important points of a subject and easily shows how they relate to each other.
This mental map is not a structure or a set order can consist of a central word or image or concept, around the central word you draw from 5 to 10 main ideas that relate to that word. Then from each of the derived words are drawn in turn from 5 to 10 main ideas that relate to each of those words.
The mental map search and images required for its construction. The images and drawings have several functions, some mnemonic, once to reduce the words to maintain a complex concept or idea and to find new connections.
Images are known to quickly connect with other like-minded, so most of the power of the mind map is in its ability to generate visual connections and retain new ideas with the visual hemisphere of the brain.