Viral marketing an effective method to communicate an idea
Viral marketing is basically that users transmit to each other a message, analogous to the way viruses spread. People spread the word because it’s fun, unusual, provocative, or because it confers a benefit and acquaintances also want to know.
With the excessive amount of spam, consumers have become increasingly immune and how to communicate “word of mouth” open and honest is without doubt the most effective alternative. It is known that people believe more in people who know that the formal channels of promotion or rather mass advertising
According to the lawyer Leonardo Corbella some guidelines for running a viral marketing campaign are:
1 The message
The message is the most important element of viral marketing. If there is seductive, it becomes a simple advertisement. In many areas, viral messages with themes of humor are the most effective and highest degree of spread. Although we must ensure that the content does not harm humorous image of the product, service or business.
Viral stocks spread rapidly only if they are easy to transmit and replicate. The message should be simplified to facilitate its transmission. The shorter the better.
2 The viral element
The viral element is the incentive to spread the message. Most viral marketing programs, product or service given away to attract attention, such as providing information, software, games and more. Airlines, for example, bypass passages, giving the public the option to recommend the promotion to their friends. Each new referral, the referrer increases your chances of winning.
4 Steps to define a Marketing Plan
A Marketing Plan is a map that includes a series simple actions that have as objective to sell more and better, trying to differentiate a company or business in a particular market.
To create this marketing plan, you have to have market information, to know what it has to offer to that market, and a precise idea of ??our goals.
In 4 steps, we can define a plan marketing or rather, the key aspects of the Marketing Plan, and the chances of reaching our target audience with our commercial offer.
4 Steps to define a marketing plan:
1. Select the markets : Identify needs of customer segments that can best serve and those who make money, discarding unprofitable.
Our marketing efforts should focus on a group of customers:
Put the focus: Identify your most profitable customers needs, dominating a market niche where you have strengths.
Segmentation: Dividing the market into groups with similar characteristics who require similar products.
Profile: Meet customers by segment, identifying that need and value, which benefits expected and buying behaviors
2. Analyze your markets : Gather information and draw conclusions quantitative (number of customers, how much they spend, etc..) and qualitative (because they buy, their likes and dislikes, they need, etc..) To what extent we are meeting our customers and as our competitors do.
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Online Marketing: 5 Ways to lose a potential customer
If you’ve been long enough to develop your online business idea, you have a clear concept of how to approach your online marketing plan. I mention this because some people with much experience in internet, proclaim one thing and do another, such as wanting to sell you all the time. Well here are a 5 ways to lose a potential client, please try not to make these mistakes.
1) Spam : No one likes to be harassed constantsso make sure you’re providing, high quality communication and often a moderate.
2) Selling instead of : some people are ready to buy what you offer more quickly than others; your ads and promotions only work if your product or service is cheap and useful for many people. But generally, it is necessary for people to buy you know you and get a taste for what you can offer. Provide test products, free resources, surveys and questionnaires to participate, would ben to start. Remember to give is better to sell, at least initially.
3) Do not listen: you need to ask and listen to their answers to fully understand the buying process (eg a survey).
4) Bad track : as small business owners, make sure you have adequate systems to track schedule ( auto responder ) rather than in isolation track from time to time.
5) Bluff : the fastest way you can lose an opportunity to commit the mistake of deceiving. Advertising bigger and better is the recommendation of a friend. Today, the outlook for the trust of its partners sell more than one ad. Transparency is the key. Be honest and humanize your business. This is the mantra of social media, and can not be ignored. In other words, real and sincere.